Work

Case studies, grouped by where they sat in the deal.

Pre-sales

Demos, proofs of concept and reference builds that answer a buyer's technical questions.

2026

Voice Pilot: driving any website by voice, without letting the LLM click

Two clients asked to implement it after seeing the demo - a company that builds technology projects for governments, and one that provides AI-guided user journeys. It showed how fast the Webfuse Automation API can be put to work with a hybrid of decision models and LLMs.

2026

Co-browse inside Amazon Connect: the integration a prospect adopted

The prospect adopted the solution I proposed: co-browse launched from inside the Connect agent workspace, with no context switch for their agents.

2026

Co-browse in a prospect's Lovable app: the reference build that won the deal

Deal won. A running app in the prospect's own stack answered "will this work for us?" better than any slide could.

2026

Giving a voice AI hands: a WebRTC voice agent inside a web proxy

Published as an open-source reference extension on Webfuse's GitHub for developers to build from.

2026

Real-time speech translation, streamed into a live browser session

Used on our own multilingual prospect calls, and shipped to customers as a product capability.

2026

A voice agent that fills client forms 3× faster

Now a live demo the sales team runs with prospects as leverage to close deals.

2025

The proof of concept that signed a partner: their PDF compliance forms, live on our platform

Partner signed. Instead of a standard sales pitch, they saw their own compliance templates running on our platform - which shortened the sales cycle.

Delivery

Integrations, migrations and builds that get customers live.

2025

A defense supplier checklist that sold to its target buyers: LLM-assisted conditional forms

Raised awareness of the business in the defense supply chain, and was purchased by the ICP it was built for.

2025

Onboarding a Dutch government agency: 150+ clients migrated from Excel

Built the government partner's trust early by getting them live on their real data - done in hours, where doing it by hand would have taken our CSM team weeks, if not months. It also proved internally that migrations at this scale work.

Post-sales

Escalations and roadmap gaps solved so customers stay and grow.

2026

Works in Chrome, breaks in Electron: the customer escalation that led to an upsell

Root-caused both bugs so the customer could keep using Webfuse - which led to an upsell on the account.

2025

Bridging a roadmap gap: 173 anonymous form links for a client, in minutes

Kept a client unblocked while the real feature was built, and gave Customer Success a tool they reused for several more clients.

2025

Data that sold: an MLS pipeline that helped a partner sell to their ICP

The agency - a client and a partner that uses our platform to serve its own clients - used the extracted and analysed data to sell to its ICP. More sales for them, more revenue for us.

Earlier work

2024

LLM-backed customer interview analysis

Built a transcript extraction pipeline that turns customer conversations into actionable marketing insights by combining network request analysis, data transformation, and LLM processing.

2024

Rebuilding capptions.com with Next.js

30% more lead-generation submissions, a 90% improvement in Core Web Vitals, and roughly 10x faster deploys.

2024

Building a nurture flow for SaaS onboarding

Replaced one-size-fits-all welcome emails with automated, behaviour-driven onboarding flows - action-triggered emails reached open rates of up to 50%.

Side projects

2026

Spotlight live

A Chrome extension to highlight what matters, dim the rest, and capture clean screenshots in one click.