ag
Amsterdam · UTC+1Pre-sales Solutions Architect · Surfly & Webfuse
Ajoy Gonsalves.
I turn technical evaluations into signed deals.
Demos, POCs and integrations that get enterprise buyers to yes - with a GTM background behind the code.
01
The outcome first, then how I got there.Selected work
Pre-salesCo-browse inside Amazon Connect: the integration a prospect adoptedPre-salesCo-browse in a prospect's Lovable app: the reference build that won the dealPre-salesA voice agent that fills client forms 3× fasterPost-salesWorks in Chrome, breaks in Electron: the customer escalation that led to an upsell
The prospect adopted the solution I proposed: co-browse launched from inside the Connect agent workspace, with no context switch for their agents.
Amazon ConnectWebfuseCo-browseNuxt
Deal won. A running app in the prospect's own stack answered "will this work for us?" better than any slide could.
WebfuseLovableCo-browseSupabase
Now a live demo the sales team runs with prospects as leverage to close deals.
WebfuseElevenLabsMCPVoice AI
Root-caused both bugs so the customer could keep using Webfuse - which led to an upsell on the account.
ElectronChromiumWebfuseDebugging
02
Grouped by where they sat in the deal.Case studies
Pre-sales
Demos, proofs of concept and reference builds that answer a buyer's technical questions.2026202620262026202620262025
Voice Pilot: driving any website by voice, without letting the LLM click
Two clients asked to implement it after seeing the demo - a company that builds technology projects for governments, and one that provides AI-guided user journeys. It showed how fast the Webfuse Automation API can be put to work with a hybrid of decision models and LLMs.Co-browse inside Amazon Connect: the integration a prospect adopted
The prospect adopted the solution I proposed: co-browse launched from inside the Connect agent workspace, with no context switch for their agents.Co-browse in a prospect's Lovable app: the reference build that won the deal
Deal won. A running app in the prospect's own stack answered "will this work for us?" better than any slide could.Giving a voice AI hands: a WebRTC voice agent inside a web proxy
Published as an open-source reference extension on Webfuse's GitHub for developers to build from.Real-time speech translation, streamed into a live browser session
Used on our own multilingual prospect calls, and shipped to customers as a product capability.A voice agent that fills client forms 3× faster
Now a live demo the sales team runs with prospects as leverage to close deals.The proof of concept that signed a partner: their PDF compliance forms, live on our platform
Partner signed. Instead of a standard sales pitch, they saw their own compliance templates running on our platform - which shortened the sales cycle.Delivery
Integrations, migrations and builds that get customers live.20252025
A defense supplier checklist that sold to its target buyers: LLM-assisted conditional forms
Raised awareness of the business in the defense supply chain, and was purchased by the ICP it was built for.Onboarding a Dutch government agency: 150+ clients migrated from Excel
Built the government partner's trust early by getting them live on their real data - done in hours, where doing it by hand would have taken our CSM team weeks, if not months. It also proved internally that migrations at this scale work.Post-sales
Escalations and roadmap gaps solved so customers stay and grow.202620252025
Works in Chrome, breaks in Electron: the customer escalation that led to an upsell
Root-caused both bugs so the customer could keep using Webfuse - which led to an upsell on the account.Bridging a roadmap gap: 173 anonymous form links for a client, in minutes
Kept a client unblocked while the real feature was built, and gave Customer Success a tool they reused for several more clients.Data that sold: an MLS pipeline that helped a partner sell to their ICP
The agency - a client and a partner that uses our platform to serve its own clients - used the extracted and analysed data to sell to its ICP. More sales for them, more revenue for us.03
Marketing, growth and data projects from earlier in my career.Earlier work
202420242024
LLM-backed customer interview analysis
Built a transcript extraction pipeline that turns customer conversations into actionable marketing insights by combining network request analysis, data transformation, and LLM processing.Rebuilding capptions.com with Next.js
30% more lead-generation submissions, a 90% improvement in Core Web Vitals, and roughly 10x faster deploys.Building a nurture flow for SaaS onboarding
Replaced one-size-fits-all welcome emails with automated, behaviour-driven onboarding flows - action-triggered emails reached open rates of up to 50%.04
Products I build and ship on my own time.Side projects
05
Notes, build logs, the occasional rant.