ag
Amsterdam · UTC+1
Currently building Spotlight at tryspotlight.app

Ajoy Gonsalves. Solutions architect.
I build software and eat food.

01

Building

Public products I'm actively shipping.
02

Case studies

Selected work for companies and clients — problem, approach, outcome.
2025
Bulk link generator: platform extension
Built a creative automation solution to generate hundreds of anonymous form links, bridging the gap between customer needs and platform capabilities while the proper feature was in development.
2025
LLM-powered form builder for defense suppliers
Developed an automated system to generate complex conditional form workflows for a Defense Supplier Checklist, leveraging LLMs for type analysis and rapid development.
2025
Excel to web: government infrastructure migration
Engineered a large-scale data migration pipeline for a Dutch government client, automating the transfer of complex Excel data and file uploads into a live web application by reverse-engineering the platform's S3 upload mechanism.
2025
Real estate data pipeline: MLS integration
Developed a robust ETL pipeline to extract, transform, and analyze real estate agency data from a proprietary MLS system, handling rate limits and large datasets efficiently.
2025
PDF to digital: automated compliance forms
Built an automated pipeline to transform complex PDF compliance forms into digital workflows, leveraging LLMs for structured data extraction and GraphQL for platform integration.
2024
LLM-backed customer interview analysis
Built a transcript extraction pipeline that turns customer conversations into actionable marketing insights by combining network request analysis, data transformation, and LLM processing.
2024
Rebuilding capptions.com - with next.js
How I transformed our company's web presence by rebuilding Capptions.com from scratch using Next.js, focusing on performance, maintainability, and rapid iteration.
2024
Building a nurture flow for SaaS onboarding
Engineered a dynamic, behavior-driven email nurture flow that adapts to user actions and engagement patterns, leading to significant improvements in user activation and engagement metrics.
03

Writing

Notes, build logs, the occasional rant.